Famous Lines, Chapstick

and has Argentine wine brand as

Source: Los Andes

will be presented in the main event of the Harvest Festival when it distributed 20,000 bottles of wine with the logo that will identify it. The wineries must use.

to the corporate image of the wine industry beyond the nuances of each season, it will not be a more Vintage. The 2011, become the first to be held under the umbrella of wine as a national drink.




In fact, there will be officially the mark, henceforth, identify the wine industry, with strong roots in the province and the country-a recognized late last year with the decree 1800/2010 - to represent the country in the beverage category.
The relevance and visibility it begins to acquire the main product that drives the economy will be held in Mendoza Mendoza on March 5 when, before the start of the Central Act, more than 20,000 Argentine provide wine specially packaged with the newly mark Argentina beverage.
With this rite which involved start defined as "before and after" in the marketing and distribution of wine.

With the mark in the hand-assembly process in which the opinion was Coviar forum that brings together marketing concerning several warehouses, government agencies are betting that the wineries begin to add it into their communications strategies. "The goal is to give a wide circulation because we believe it is a very important step," said Javier Espina, Secretary of Industrial Promotion.

In this sense, Sergio Villanueva, manager of the Wine Fund, the entity that carries out comprehensive communication Argentine Wine, said that the expectation of the industry is placing on the promotional activities that will arm and even resignified on this particular endorsement and self-image that drinking is part of the Government.

"Now we want this brand is disseminated as possible to charge positive signs in order that holds the adoption and use," Villanueva anticipated, adding that it is not just the new logo but a broader strategy that aims, among other things, to put the wine as part of the diet of the Argentine people rather than being an alcoholic beverage.

To Guillermo Oliveto, one of the consultants responsible for communication of Argentine wine, as far as recognizing national drink is a major milestone for the producing provinces so few global agribusiness have a presidential recognition as the one given to viticulture in Argentina.

"The formal decision, and the fact there is now complete with a particular identity and communications strategy, confirm that the issue is serious and not merely a media event," said the communicator who added that the mark plays into the whole communication strategy-organized industry in the Coviar and Wine Fund in particular, has been in recent years. Villanueva

granted that the new image will be added to the strategies of the Fund to promote Argentine wine. "It is so strong that identifies a product to a country that there is much to gain from this combination," he added.

even said that this identification has always existed and that the drink is present in the Argentine tables for years, but both came as a certain sophistication of the invasion of other beverages, contributed to a blurring of the practice.