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and has Argentine wine brand as

Source: Los Andes

will be presented in the main event of the Harvest Festival when it distributed 20,000 bottles of wine with the logo that will identify it. The wineries must use.

to the corporate image of the wine industry beyond the nuances of each season, it will not be a more Vintage. The 2011, become the first to be held under the umbrella of wine as a national drink.




In fact, there will be officially the mark, henceforth, identify the wine industry, with strong roots in the province and the country-a recognized late last year with the decree 1800/2010 - to represent the country in the beverage category.
The relevance and visibility it begins to acquire the main product that drives the economy will be held in Mendoza Mendoza on March 5 when, before the start of the Central Act, more than 20,000 Argentine provide wine specially packaged with the newly mark Argentina beverage.
With this rite which involved start defined as "before and after" in the marketing and distribution of wine.

With the mark in the hand-assembly process in which the opinion was Coviar forum that brings together marketing concerning several warehouses, government agencies are betting that the wineries begin to add it into their communications strategies. "The goal is to give a wide circulation because we believe it is a very important step," said Javier Espina, Secretary of Industrial Promotion.

In this sense, Sergio Villanueva, manager of the Wine Fund, the entity that carries out comprehensive communication Argentine Wine, said that the expectation of the industry is placing on the promotional activities that will arm and even resignified on this particular endorsement and self-image that drinking is part of the Government.

"Now we want this brand is disseminated as possible to charge positive signs in order that holds the adoption and use," Villanueva anticipated, adding that it is not just the new logo but a broader strategy that aims, among other things, to put the wine as part of the diet of the Argentine people rather than being an alcoholic beverage.

To Guillermo Oliveto, one of the consultants responsible for communication of Argentine wine, as far as recognizing national drink is a major milestone for the producing provinces so few global agribusiness have a presidential recognition as the one given to viticulture in Argentina.

"The formal decision, and the fact there is now complete with a particular identity and communications strategy, confirm that the issue is serious and not merely a media event," said the communicator who added that the mark plays into the whole communication strategy-organized industry in the Coviar and Wine Fund in particular, has been in recent years. Villanueva

granted that the new image will be added to the strategies of the Fund to promote Argentine wine. "It is so strong that identifies a product to a country that there is much to gain from this combination," he added.

even said that this identification has always existed and that the drink is present in the Argentine tables for years, but both came as a certain sophistication of the invasion of other beverages, contributed to a blurring of the practice.

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Poems on Saturday at the club

The pregnant widow

Martin Amis

Anagram, 2011

Martin Amis returns to the themes of his early novels, sex, class resentment, lust, humiliation, obsession-with the relentless wisdom that comes with experience. The prose is as bright as ever and the cast of characters, awesome. A novel acute, intelligent and deep.

A unloved everything

Pureza Canelo

XV Poetry Prize City of Torrevieja, 2011

A book of poetry that speaks of life, speaks of the passage of time and talk about everything that is going to be living while being abandoned over the years.

"It was not love / and it / born branches / a deformed / all innocent / complexity / of a time travel / in the universe "

dreams Calligraphy

Juan Marse

Lumen, 2011

The love story of Vicky Mir and Mr. Alonso, seen by a young witness, Ringo, a boy of fifteen who, over time, eventually devoting himself to writing. it Marse says: "In relation to my novels, there is a fairly high percentage of what is said autobiography, ie personal items that have to do with my life."

Such a passion for anything

July LLamazares

Alfaguara, 2011

Twelve stories and a story that revolves around the passion and futility that most of the time have it.

A passion that is part of the art of writing and counting, which is linked to reading and thinking, and allows us to continue living even though we know its uselessness.

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national drink Cabernet with the Stones, you know better ...

Source: Club Torres Online (Newsletter)

Music and wine, blessed alliance. Possibly the perfect marriage, the most pleasant and generous in its possibilities. His particular union also has scientific basis. So reveals a study conducted by Professor Adrian North of the department of psychology at Heriot Watt University in Edinburgh, in collaboration with Aurelio Montes Chilean wine producer, which concluded that music influences the perception of flavor wine.



We could infer conclusions, if not more, intriguing. Did you know a cabernet paired with an epic and powerful melody is perceived by 60% richer and robust? Of Similarly, the chardonnay is appreciated by 40% MnAs fresh and vigorous when accompanied by a melody "pop" cheerful and optimistic.
amazed some of the suggestions proposed by the researchers:
Cabernet Sauvignon: "Honky Tonk Woman" (Rolling Stones), "All along the wachtower" (Jimmy Hendrix), "Live and Let Die" (Paul McCartney)

Chardonnay: "Atomic" (Blondie), "Rock DJ" (Robbie Williams), "Spinning around" (Kylie Minouge)

Merlot: "Sitting on the Dock of the Bay" (Otis Redding), "Easy" (Lionel Ritchie )

certainly pay attention to future practical applications of the study. Perhaps soon, wine bars and restaurants proudly display a list of songs to accompany the wines.

In any case, waiting for your suggestions, it is scientifically proven what many already knew: Good Cabernt

with the Stones, you know better.

-

I want to know your opinion, what is your favorite music wine pairing?

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already operates a new detector

Source: F. And G. Lancia Flores Bazán -
Journal

One is a modern device that determines the presence of components that are banned for winemaking.

By an agreement signed between the National Institute Vitivincultura and INTI (National Institute of Industrial Technology), from this year is working in the laboratories of a team INV liquid chromatography-mass detector mass, which will be held analytical techniques for determining the presence of different components in wine.

primarily be used for the detection of natamycin (a substance that prevents the occurrence of yeasts and molds in foods, banned in Argentina for the case of wine). The goal is to work together and optimize the service to all wineries. While INV already had with similar equipment, from February 2010, the work being done by the INTI from this year will enhance the service provided.

This assistance will improve the demand for routine use, as well as broaden the range of measurements especially in the area of \u200b\u200bresearch, as currently, worldwide, is working on identifying wines by the traditional components found to a lesser extent, from the standpoint of origin and also the genuineness and adulteration.

Having this equipment will allow the possibility to investigate prospectively making to optimize the work of the laboratories of INV and INTI. "We had a serious problem with Germany and made a great effort, both public and private sector to minimize the damage and we would have a recognition, especially in the German nation, that we were doing things right, like in the Netherlands where we said they needed more licenses, "says Guillermo Garcia, president of INV.

"So we've built this second team, which brought him to Buenos Aires and is already installed. Will serve in the INTI INV technicians who will make his contribution to continue giving assurances that Argentina will continue to monitor this issue closely, "said Garcia.

The equipment was installed during the last days of 2010, will be used by analysts of the two institutions, properly trained for this task. An added value to this collaboration is the exchange of knowledge and human resources, which will result in better preparation to meet the current requirements of the wine industry.

Note the articulation of both state institutions thus allow better planning and strengthening analytical work to assist the wine industry.
INTI
's contribution to this initiative is part of the role of technical assistant of the State, which along with improving technological information between citizens and consumers, also has the mission of technical assistance to producers and manufacturers, which are the pillars of the strategic mission of the institute.

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News Reading ...

In the club on Saturday of the Library Torrente Ballester, we are reading:

Women with Big Eyes

Angeles Mastretta

Ed Booket

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substances changed the floor to make better wine

Source: Journal ONE

counteract the acidity Experts tested the soil by adding sugar and dolomites.

The Institute of Vine and Wine University de León (ULE) was able to improve the quality of wines produced after a study in which soils were amended with the addition of new material to offset the extreme acidity that characterize them.

Most of the land devoted to wine production in Bierzo are characterized by extreme acidity and the presence of aluminum which is highly phytotoxic to plants. To reduce its effect, the ULE and the Diputación de León three years ago signed an agreement with Bodegas Losada for a study, which had a budget of 31,000 euros, which will promote better soil properties through its modification to reduce the presence of plant polyphenols. Foam

sugar and dolomites have been the products used in the treatment of soil materials that have been used separately in different areas and have been for three years later compared with the original field to see its effects. In Mendoza as wine experts consulted, the problem is the reverse: the soils are acidic rather than basic, are high in potassium and are not acids, which, of facing soil amendments would be to counteract this. "Changing the pH of the soil in these lands would be very difficult and an investment that might be inneesaria" said quality control manager of a major winery in southern Mendoza.

After studying in Spain and the action taken will be able to get a "higher quality product" to provide the soil of calcium and magnesium components of the land without El Bierzo wine sector, explained this morning's presentation the study director of the Institute of Vine and Wine, Enrique Garzón.

The project was carried out on a plot of 1.3 hectares of the wineries in the region Leon Losada del Bierzo, to obtain a sample of 900 non-commercial use bottles that will continue to explore in the coming years with the aim of verifying its evolving as the wine gets older.

For now, the fruits of research are detected with a "greater definition of the aromas and increased quality of the wine, as explained by the winemaker, Amancio Fernandez, who has bet on that tradition combining scientific advances that are available today for product improvement. The achievements of this study on a plot of the company will move the entire line of wines Losada.

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A glass of red wine before the 'chemo'?

Source:
Maria Valerio - The Mundo.es

have long researchers know the amazing anti-aging properties of resveratrol, a compound present in the skin of red grapes and, consequently, in the wine. Now, a laboratory experiment suggests that this potent antioxidant may be the perfect addition to antitumor treatment: rapamycin.

Rapamycin used in the treatment of some tumors such as breast, but to the frustration of oncologists, it is not surprising that cancer cells acquire the ability to 'escape' with their work and emerging resistance. In an experimental investigation
published in 'Cancer Letters' , just check that the use of resveratrol pretreatment significantly inhibited the growth of malignant cells
. The assay was performed with tumor cell lines of breast cancer in the laboratory, which is soon to transfer the results to patients in the flesh. However, their comments in hand, the team of Charis Eng (Institute of Genomic Medicine of Cleveland, USA) dares to suggest "a diet rich in resveratrol during treatment with rapamycin-like drugs." That would not be surprising that a few years to recommend some grapes or a glass of wine before getting the 'chemo'. cells in his laboratory, and Eng colleagues found that adding the antioxidant to rapamycin could reduce tumor cell growth by 50%. But also have explored the mechanism that could explain this synergy so beneficial.

The key may be in two oncogenes, such as PTEN and AKT, which seem 'off' somehow in the presence of resveratrol. Thus, the antioxidant
reduces
resistance mechanisms represent both elements in the presence of rapamycin (an immunosuppressant that is also used as a treatment to prevent rejection after organ transplantation).

Given that even today, despite all the advances made in the fight against breast cancer, many tumors are able to generate resistance, the researchers stress the need for "new drugs or drug combinations to replace or complement the currently existing."

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JOURNAL CLUB: The Years with Laura Diaz

Years with Laura Diaz Carlos Fuentes

Ed. Alfaguara

Carlos

Sources surprises us with a story that summarizes the last century of the history of Mexico through the eyes of a woman in the process of finding themselves, if made, to love, to accept the contradictions and overcome their failures, in short to become a personality.

Years with Laura Diaz is a novel that covers almost a century of Mexican life. Is framed by two events that happen in two cities in the United States in our time, Detroit and Los Angeles. Laura Diaz is also connected, through lovers, friends and colleagues, with other central events of the twentieth century, as the war in Spain or the McCarthyite persecution in the United States.

With the personal style of Carlos Fuentes we're entering into history through chapters that in turn introduced a year and a population, although the action is not developed on time and each time period varies with a large Unlike years. Throughout history they appear, also real people: writers such as Mariano Azuela revolution or figures of the Mexican muralists Diego Rivera and Frida Kahlo to which Laura will be very close. The abortion of the Mexican painter, his spiritual delicacies, her physical problems as a result of an accident, are treated with great narrative force.

On the final page of the novel, Carlos Fuentes says, "the best novelists in the world are our grandmothers and them, first, I owe the memory underlying this novel

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can create the past. Actual documents can be manipulated to suit the new circumstances. is not difficult to make us believe in a different past. There are specialists who falsify history by erasing the real tracks.

If you do not oppose too much resistance there will come a time when we will not be able to identify our thoughts as their own. Am I free to raise concerns when, questions, rules of emotion?

Orwell's book recounts the case of a man who is not willing to accept a totalitarian system that constantly monitors even their most intimate acts. The protagonist does not admit that two and two make five simply because that is what you believe. You feel alone, but relies on his intelligence. Seek the truth above imposed standards. Seek the truth over his fear of being discovered, branded a heretic and annihilated.

book is a pessimistic and oppressive. The individual can do nothing against an entire system elaboradísimo employing all their energies on analfabetizar people, to manipulate their brains as children in foster hatred and fear, rationing food, pleasure, leisure, sex, in extinguishing the friendship, creativity and any of passion from which a man can be considered a man. Rights are abolished more natural. The thoughts are directed and controlled actions.

The protagonist is faced with this, it is discovered, tortured and expected to run, but it is not. After the most cruel tortures you start a confession after another, but the reason remains confirming that two plus two equals four. The emptying of the soul comes when those in power have access to the mind of this man and convince him that he must love the supreme leader, Big Brother, should love Him with heart, not with mere words. Petitioner in its weakest part, injuring her last bit of conviction, manage to break the personality of this man and now another. Now the player does not doubt his commitment to the party that controls everything, and no doubt falsified past. Stop being a revolutionary and stop looking for a truth that does not exist because it has not been created by the Party.

The Club Vidal asks whether today we are aware of the subtle and not so subtle manipulation we are subject and if we tempt or have fallen into the break alienating Brave New World, Huxley , later to be managed as 1984, Orwell. Is it true that men prefer being happy to be free?

Marta Bueno

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Wine Metalero: Motörhead

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The End of the Cold War between Argentina and Chile winery?

Source:

Revista del Campo - El Mercurio

fiercely compete worldwide. However, in the Canadian province of Ontario, the miracle happen. Wines of Chile Wines of Argentina and prepares to launch in the coming days, a joint promotional campaign in that market.


activity was imposed by the Liquor Control Board of Ontario, the state monopoly on sales alcoholic beverages. Interested in enhancing Wine consumption in South America, the institution asked to work a month together in-store handling, promotional activities and tastings.
The outlets will have graphics on South America and organized tastings for customers with an equal number of wineries in both countries. In the case of Wines of Chile, these initiatives will be supplemented by newspaper advertisements and social networking.

In total, the organization leading Juan Somavia, will invest U.S. $ 400 billion in such activities. "If successful, open up the possibility of repeating it in other places," says a source of the organism. In one of these, work together mark the beginning of the end of the cold war between the two countries winery.

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1984 Read ...

In the club on Saturday of the Library Torrente Ballester, we are reading:

Years with Laura Diaz

Carlos Fuentes Alfaguara

Ed

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Torrontes wine will be the next "invasion Argentina" to the U.S. Scientists Spot

Source: The Nation

predicted The New York Times, who praised its fruity aroma and flavor



Eric Asimov The New York Times

NEW YORK .- It is said that is the most attractive torrontés has associate of Argentina since the tango. Or at least from the malbec. It is a grape and a white wine, and some say it will be as popular in America as the pinot grigio. And perhaps some day. But first things first.

Have you ever heard of Torrontes? The grape is grown almost exclusively in Argentina. Yes, Spain is also a grape called Torrontes, but apparently the two grapes are unrelated. It has been shown that genetically Argentina is a hybrid of Muscat of Alexandria and the Creole or

mission.

torrontés
The lineage is interesting in that it has more than a passing resemblance to the gloriously fragrant muscat. The best Torrontes is highly aromatic, lush floral, citrus with a touch rich. If you put your nose in a glass This wine will not know whether to sell as wine or perfume.
Argentina has a talent for dark grapes. Took Malbec, a red grape forgotten in Bordeaux, France, to which no attention is paid in Cahors, known as cot in the Loire Valley, and became a phenomenon juicy, fruity, money generator, identified only with Argentina. Can torrontés become malbec white counterparts? In 2010 Argentina exported more than 231,000 boxes torrontés to the United States, according to Wines of Argentina, a business chamber. The figure seems minuscule compared with 3.15 million boxes of Argentine malbec States United received last year. But compared with the mere 29,999 boxes torrontés exported to the United States in 2004, growth has been remarkable.

torrontés Since the assault, our wine panel recently felt obliged to taste 20 bottles. We could easily have tested 50, given the number of wines out there. For the test to Florence Fabricant and I were joined by Brett Feore, the beverage director Apiary in the East Village, and Carla Rzeszewski, wine director John Dory Breslin and Oyster Bar in West 29 Street. From the beginning it was clear that the torrontés has some identity issues. These wines cover all over the map stylistically. Some are dry, light and fresh, as pinot grigio. Others are thick, heavy and rich, like California chardonnays ultramadura grape.

This can be a problem. All kinds of wines are its stylistic deviations, but customers can often understand the basic signals. Chablis is a chardonnay that one can reasonably suppose that is lean and mineral, with no oak flavors. In the same way one might expect that a California chardonnay is richer and oak flavors would not be surprised. Of course there are exceptions, often wines that have been around long enough to establish his own identity. But torrontés not have a clear identity, at least not yet, and the unpredictability of what's in the bottle does not help.

No matter where we place the wine spectrum, we conclude that its quality depends on a crucial component for acidity. Are light or heavy, if the wines have enough acidity are lively. The rest is limp, sticky and unpleasant.

Florence had another issue with these wines. "Some are concentrated, but end up with a vacuum, watery," he said. "And often the aroma and taste do not get along." Three subvarieties


So what did we like? These beautiful aromas, or Brett said: "Floral, Mandarin, muscat, cute!". Carla found a little bitter some of the wines, which I appreciate.

Just to make a little more complicated to torrontés, is that the grapes in Argentina have three subvarieties: the Torrontes La Rioja, the best and most aromatic, which comes from the northern provinces of La Rioja and Salta, the less aromatic Torrontes San Juan , of San Juan province, south of La Rioja, and much less aromatic Torrontes Mendoza, Mendoza area, which may not be related to anything with the other two. While not trying to guess what subvariant was used in each wine, we find a geographical correlation. Of the 20 bottles we tested, 11 were in Salta and other northern provinces, eight were of Mendoza and San Juan. But the top 10, seven were from the North, including the top four. Only three were from Mendoza and tended to be less aromatic.

Our No. 1 and the best value, at $ 15, was the Michel Torino Cuma 2009, Cafayate Valley, Salta. With plenty of acidity, Cuma is fresh and lively, which makes its tangerine and melon aromas with vibrant result instead of heavy. The same for our N ° 2, Catena Alamos 2009, also from Salta, which was completely refreshing with aromas of chance.

The story is similar to Nos. 3 and 4, both of Salta. The kids in Susana Balbo, 2010 is fragrant with melon and citrus, well balanced, like the Thomas Achával Nomad 2009, which has an added touch of herbs. In contrast, the N ° 5, Norton What I have, and No., 6 Goulart, both of Mendoza, are much more reticent aromatically, but pleasing and balanced enough.

At this stage in the evolution of torrontés there is much experimentation. Clearly some wines are produced in steel tanks, which accentuates the flavors fresh and lively. Others may have been briefly aged in oak barrels, which adds depth and texture. Luckily we found little evidence of new oak.

For my part, I was encouraged by the wines we liked, in particular the top five. Their exuberance is unique and pleasant aroma, with the warning that the wine must be consumed while young.

For comparison with the pinot grigio, it seems premature and misleading. The best-selling pinot grigio are so indistinct that do not offend anyone but those who seek wines defined. The torrontés instead are quite rare, which gives them the power to offend. In terms of wine, it is often a good thing. CHOSEN

$ 15

Michel Torino Cuma
Del Valle de Cafayate Salta, 2009. Fresh and lively with depth.

$ 14 Catena Alamos

Salta, 2009. Fragrant and refreshing with aromas of flowers and citrus.

$ 13

Críos Susana Balbo
Salta, 2009. Well balanced, with hints of tangerine and honey.

The scores range from 0 to 4 stars