A real earthquake geography Chilean winery.
Traditionally, information that could carry a bottle was simple: the valley from which the grapes were produced. The division was from north to south. However, that order of things was rocked in mid-April. After give and take between private and government, Piñera President signed the amendment of Decree 464, which regulates the geographic information that may lead domestic bottles. The objective is to recognize that there is great variation in climate from east to west in Chile. For example, although Santiago and Talca are separated by 250 kilometers, are cities in hot and sunny day, on the other hand, San Antonio, less than half the distance of the capital, has a cool and cloudy weather.
wines emerging from these areas have literally a world of difference. For example, a syrah from the vicinity of Santiago is powerful and alcoholic, while San Antonio has a fresh character and smarter.
But do not try to add more information for its own sake. What lies behind the legal change is the attempt to show in Chile in international markets as a producer with a wide variety of terroirs. It also comes to recognize the strong growth in plantings in coastal areas during the last five years.
"Clearly, as a country we need to move beyond the category of being good and cheap. For that we need to show that Chile is not a homogeneous country, but have very disparate areas. Each terroir has the potential to produce unique wines. With a cross look, from sea to mountains, it is easier to educate journalists and consumers about our diversity, "said Mario Pablo Silva, manager of Wines of Chile to manage the recent amendment and partner of Viña Casa Silva.
Although governments remain in history that the opening of the shaft coast walk will take effect with Sebastian Pinera in the currency and René Araneda as President of Wines of Chile, the truth is that much of the project should their predecessors. Michelle Bachelet
personally gave the go-ahead project, still in a very embryonic stage, which was introduced René Merino, regular customer of the presidential tour.
What followed was a work of Chinese. First consensus was reached among the vineyards, grape growers and winemakers the list of districts that fall into three categories.
To make transparent the election, official weather maps used and the limits are set according to the isotherms, the temperature lines. Then came the task of converting the draft into a full-fledged legal project. That's key support from Agriculture and Livestock Service, SAG, which oversees the names of origin. So far, so quickly moved, even thought that Bachelet signed the legal change in the last days of his term.
However, the second step took longer than expected. For the division coast between Andean mountains and have commercial effect had to be accepted by the United States and the European Union, the lead plaintiffs of Chilean wine.
As the days of diplomacy are not the same as in business, it was not just.
In any case, the Department of Economic Affairs of the Foreign Ministry, Direcon, lobbied to speed responses. And finally, with the approval of both markets, it made landfall right towards the signature of the President Piñera. Conflict
branded However, among vintners is estimated that this is only the first legal geographical earthquake.
"Initially we had very ambitious goals. Yes, we realize that we bogged down in details. The main thing was to install an east-west division, "says Mario Pablo Silva. However, the second step took longer than expected. For the division coast between Andean mountains and have commercial effect had to be accepted by the United States and the European Union, the lead plaintiffs of Chilean wine.
As the days of diplomacy are not the same as in business, it was not just.
In any case, the Department of Economic Affairs of the Foreign Ministry, Direcon, lobbied to speed responses. And finally, with the approval of both markets, it made landfall right towards the signature of the President Piñera. Conflict
branded However, among vintners is estimated that this is only the first legal geographical earthquake.
The next step is to add a thirty communes that were not included in the beginning, not to be considered as communes Decree 464 vintners in the original, or conflict with trademarks.
An example of the second problem that affects vineyards in the commune of La Serena, that postulated to be placed in the coastal area, but were left out because there is a pisco with the same name.
According to Wines of Chile, talks with the owners of the affected and the National Institute of Industrial Property, which is responsible for ensuring their respect, are on track.
Of course, the battle was delayed by defining smaller areas to the communes, as Apalta, Los Lingues, Lo Abarca or Quebrada Seca-known for their high quality. Best
take one step at a time, the winemakers argue. President René Araneda
wines chile "Now we can better express the geographic diversity of Chile. The wines of our country will have more features to exhibit. The next stage is that guild and vineyards, we train foreign journalists and informed consumers. "
An example of the second problem that affects vineyards in the commune of La Serena, that postulated to be placed in the coastal area, but were left out because there is a pisco with the same name.
According to Wines of Chile, talks with the owners of the affected and the National Institute of Industrial Property, which is responsible for ensuring their respect, are on track.
Of course, the battle was delayed by defining smaller areas to the communes, as Apalta, Los Lingues, Lo Abarca or Quebrada Seca-known for their high quality. Best
take one step at a time, the winemakers argue. President René Araneda
wines chile "Now we can better express the geographic diversity of Chile. The wines of our country will have more features to exhibit. The next stage is that guild and vineyards, we train foreign journalists and informed consumers. "
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