Source: Journal A - F. And G. Lancia Flores Bazán
In order to split a wine varietal with a unique brand and national mandatory price throughout the country, the national deputy of the UCR for Mendoza, Ricardo Mansur, who also chairs the Committee on Economy and Regional Development, introduced a draft bill and two resolutions, which may be of vital importance in consumption.
legislation about to enter commission proposes the creation of the brand called "Wine Argentina - National Drink "for a variety or bivarietal, which must be sold with a mandatory uniform price throughout the country.
The consumer can choose the product by the name of the winery produces varietal and origin of the wine.
The same will be dispensed only in commercial establishments on-site consumption (restaurants, hotels, pizzerias) and prohibited their sale in wine shops, supermarkets or the like, as well as export.
deputy based his project on the basis of the decree declaring the 1800/2010 and drink Argentine wine country, seeking to ensure to make a varietal wine without paying excessive prices as those currently charged in restaurants across the country and forcing replace other drinks. The questions
Firstly, one of the questions arising from the proposal Mansur, regarding quality standards of this wine, so that Congressman argues "that the guarantee is given by the qualitative INV that not only will control the physical and chemical characteristics of the packaged product, but also through Oenological Sensory Studies Department, will seek to maintain optimal standards of quality in not less than 80 points. "
MP said: "It's very similar to the 20,860 law which gave rise to so-called 'wine tourists' and that it decreases down to 50% VAT and are asked to producing provinces, to eliminate taxes, and contributions to this wine to offer a lower price, allowing a gain reasonable to retailers, distributors and compete with other beverages, especially beer and soft drinks.
Mansur
framework ensures that this project is consistent with the strategic plan Argentina Wine 2020 (PEVI) which seeks the promotion of Argentine wine consumption in the domestic market. The price is fixed by the Ministry of Agriculture, Livestock and Fishing of the Nation refers to the various organizations wine, the same determined to date.
A wine accessible to all
The bill provides that all places of consumption are required to offer at least two-Argentine Wines National Drink, be in prominent places in their wine lists and visible signs, otherwise it establish fines and the obligation to offer a variety at a set price.
For this project, circulated in various national media, the story that it was "a wine for everyone."
On this concept, the deputy said convincingly that "this is not like fish or meat. Defense is a price redialing in restaurants. Is the possibility that the consumer can access a good quality wine and affordable. "